GROW YOUR PRIVATE PRACTICE, THE PAIN-FREE WAY…

Get the marketing training and support you need to fill your private clinics – and say goodbye to endless guesswork, frustration and time-wasting.

Founder Members pay just £25 per month

50% Lifetime Founder Member Discount

30-Day Money Back Guarantee

Do any of these sound like you?

  • You’re a consultant doctor, physician or surgeon in the UK
  • You want to launch a private practice, but have no idea how to start getting patients
  • You’re already practising privately, but aren’t achieving the success you want
  • You’re frustrated you have little to show for the time and money you’ve already spent trying to grow your private practice
  • You’re tired of just guessing what works and don’t know what advice to trust
  • You’re unsure what your colleagues or former bosses will think of you “putting yourself out there”
  • You feel marketing is just one big headache, when you’d rather be spending your days helping patients

If so, you’re not alone.

I hear these stories from consultants like you all the time.

But it’s hardly surprising if promoting yourself feels overwhelming. After all, you’re an expert clinician, not a professional marketer – and you’re strapped for time too.

Trying to find quality marketing advice that’s tailored to growing a private practice is like searching for a (hypodermic) needle in a haystack.

Until now.

Introducing…

Private Practice Surgery

Private Practice Surgery is a brand new membership site exclusively for UK medical consultants who want to build a healthy private practice.

Initially launching with limited spaces, it’s a growing collection of training and resources to help you fill your private clinics and reach your business goals.

PLUS… you’ll get access to our private community and live Q&A calls where you can ask questions, get feedback and interact with other members.

Private Practice Surgery on devices

Private Practice Surgery will help you:

Get more patient referrals from GPs, AHPs, hospitals and insurers

Promote your practice through digital marketing and third-party platforms

Develop effective strategies for bringing in a steady stream of patients

Save time, money and stress by getting your marketing right first time

Connect with and learn from a supportive community of like-minded consultants

Become the envy of your fellow clinicians who’ll want to know your secrets!

Hi, I’m Chris Rogers…

… Founder of Private Practice Surgery and a qualified professional marketer with the Chartered Institute of Marketing (CIM).

I’ve worked in marketing roles for 15+ years, mainly for private healthcare providers like BMI Healthcare and Bupa Home Healthcare. During this time, I’ve seen how and why consultants can struggle to achieve private practice success – and helped them overcome the challenges they face.

Now, through Private Practice Surgery, I want to use all my knowledge and experience to support even more consultants to grow a healthy private practice.

I hope you’ll be one of them.

Hi, I’m Chris Rogers…

… founder of Private Practice Surgery and a qualified professional marketer with the Chartered Institute of Marketing (CIM).

I’ve worked in a variety of marketing roles for 15+ years, mainly for private healthcare providers like BMI Healthcare and Bupa Home Healthcare. During this time, I’ve seen firsthand how and why consultants often struggle to achieve private practice success – and helped them to overcome the challenges they face in doing so.

Now, through Private Practice Surgery, I want to use all my knowledge and experience to support even more UK consultants to grow a healthy private practice. I hope you’ll be one of them.

As seen on

“I’ve known Chris for many years from BMI Healthcare. He organised all the major events and had an excellent relationship with local GPs. So pleased to hear he has finally set up Private Practice Surgery to help consultants with their marketing. I suspect he’ll save them a significant amount of time, effort and, of course, money.”

Mr Joyti Saksena

Consultant Orthopaedic Surgeon and Co-Founder of Total Orthopaedics

All members get instant access to:

Private Practice Surgery Perks and Resources

A growing library of training courses and guides…

Our content library is ready for you to jump into straight after you join. Here you’ll find actionable courses, videos and guides to help you build a thriving private practice – including our signature Marketing Essentials pathway and a crash course in using review platform Doctify.

Everything’s available on demand so you can learn and make progress at your own pace. And as we’ll always be adding new content, the library will only get bigger and better over time.

Tools, templates and member perks…

As well as our content library, you’ll get access to our expanding collection of handy tools and time-saving templates. From exclusive website layouts to LinkedIn banner designs, they’re all there to make promoting your private practice that little bit easier.

What’s more, you’ll also find a range of special offers just for members – such as discounts on marketing services offered by both ourselves and our trusted partners.

Private Practice Surgery Resources and Perks
Private Practice Surgery Resources and Perks

Tools, templates and member perks…

As well as our content library, you’ll get access to our expanding collection of handy tools and time-saving templates. From exclusive website layouts to LinkedIn banner designs, they’re all there to make promoting your private practice that little bit easier.

What’s more, you’ll also find a range of special offers just for members – such as discounts on marketing services offered by both ourselves and our trusted partners.

Community forum from Private Practice Surgery

Private community forums…

Our member-only forums are another key part of the Surgery. Here you can ask all your burning marketing questions, and we’ll be around to answer them and give you 1:1 feedback and advice.

The forums are also a great place to connect with other consultants in the Surgery. You’ll be able to share experiences, perspective and support with like-minded peers, all of who are working to grow their private practices too.

Interactive live Q&A calls…

Every month, we hold live group video calls on Zoom. They’re a great opportunity to pick our brains and get personalised advice on any aspect of marketing your private practice, as well as chat with other members in an interactive setting.

But if you can’t make a particular session, don’t worry. You can simply go to our call archive and watch the playback whenever it suits you.

Private Practice Surgery Monthly Q&A
Private Practice Surgery Monthly Q&A

Interactive live Q&A calls…

Every month, we hold live group video calls on Zoom. They’re a great opportunity to pick our brains and get personalised advice on any aspect of marketing your private practice, as well as chat with other members in an interactive setting.

But if you can’t make a particular session, don’t worry. You can simply go to our call archive and watch the playback whenever it suits you.

Want a closer look?

Here’s just a taste of what’s inside…

The Marketing Essentials pathway

Marketing Essentials is one of our signature courses. Split into eight stages, this step-by-step pathway will guide you through laying strong foundations upon which to build your thriving private practice. But even if you’ve been up and running for a while, you’re sure to learn plenty of new tips and tricks that’ll help you take your business up a notch.

Marketing Essentials from Private Practice Surgery
Marketing Essentials from Private Practice Surgery

The Marketing Essentials pathway

Marketing Essentials is one of our signature courses. Split into eight stages, this step-by-step pathway will guide you through laying strong foundations upon which to build your thriving private practice. But even if you’ve been up and running for a while, you’re sure to learn plenty of new tips and tricks that’ll help you take your business up a notch.

Exclusive website layouts

All members get a free license for our eight Divi Doctor layouts* for WordPress websites. Designed exclusively for the Surgery by healthcare web designer Tom Garfield, these stunning templates are completely customisable – so you can easily create your own Google-friendly professional website in a fraction of the time. Learn how to use them in Stage 7 of Marketing Essentials.

* Our layouts require Divi, a paid WordPress plugin.

GP email service (and templates)

Primary care referrals are the bread and butter of a healthy private practice, so all members can use our GP email service for free.* We’ll segment our database of over 35,000 GPs nationwide to create your perfect distribution list, before sending your message on its way. And if you’re not sure what to say, get inspiration from our email templates – written for GPs, by a GP.

* One mailing per member every 3 months. Additional mailings can be bought for an extra fee, discounted for members.

GP email service from Private Practice Surgery
GP email service from Private Practice Surgery

GP email service (and templates)

Primary care referrals are the bread and butter of a healthy private practice, so all members can use our GP email service for free.* We’ll segment our database of over 35,000 GPs nationwide to create your perfect distribution list, before sending your message on its way. And if you’re not sure what to say, get inspiration from our email templates – written for GPs, by a GP.

* One mailing per member every 3 months. Additional mailings can be bought for an extra fee, discounted for members.

PLUS… Doctify crash course, LinkedIn banner templates, conversation guides and more!

Is Private Practice Surgery right for you?

We’ll be honest: the Surgery isn’t for everyone, and it’s better to figure out whether it’s a good fit for you before you join. So let’s cut to the chase…

The Surgery is right for you if you’re:

  • Wanting to launch a private practice and set yourself up for success from the start
  • Already seeing private patients and ready to take your business to the next level
  • Keen to stop wasting time and money aimlessly throwing stuff at the wall and just hoping something sticks
  • Prepared to put work into learning and applying ethical healthcare marketing strategies that’ll help you grow your private practice more quickly and easily

The Surgery is NOT right for you if you’re:

  • Looking for instant overnight success or a get-rich-quick scheme
  • Unwilling to commit to making regular and steady progress towards your goals
  • Searching for a “done for you” service of the kind offered by a marketing agency or practice management company
  • Expecting guaranteed results (we know what we teach works, because we’ve done a lot of it ourselves, but we can’t promise specific outcomes – no one can!)

“Chris supported me as I started my private practice. He helped in reaching out to referrers and providing me with valuable tips in engaging and networking with them. I realised then that his sector experience and know-how would prove valuable to those embarking on their private practice journey. Highly recommend him.”

Mr Suresh Chandrashekar

Consultant Orthopaedic Foot & Ankle Surgeon

Become a Founder Member today, and lock in your lifetime discount…

For our initial launch, we’re opening our doors to just a limited number of consultant doctors, physicians and surgeons.

When you become one of our 25 Founder Members today, you’ll lock in a significant lifetime discount for as long as you remain a member. That means your price will never go up, even when it does for new joiners in future.

So what’s the catch?

Private Practice Surgery Founder Member Badge

All we ask is that you help us build and shape Private Practice Surgery by sharing your thoughts and feedback. This could be through filling in a short survey, chatting to us in a quick 1:1 call, or by giving us a testimonial if you love what we do.

And in return, you’ll get access to a valuable marketing resource that really works for you – at a special price forever.

Chris helped me launch the Mona Lisa Touch service for the treatment of vaginal atrophy & rejuvenation at one of my clinics. He wrote and organised the copy, got the hospital webpages built and produced leaflets and materials, as well as worked with Outpatients to introduce the service to the hospital. I am truly grateful to him for his help.”

Dr Suren Naidoo

Private GP and Aesthetic Doctor, London

Ready to grow a healthy private practice?

Join as a Founder Member now and get instant access to the Surgery:

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30-Day Money Back Guarantee

Money back guarantee | Private Practice Surgery

We’re sure you’ll find Private Practice Surgery an invaluable resource that’ll help you build a successful private practice. But for your peace of mind, you’re fully protected by our 30-Day Money Back Guarantee when you join.

If you’re not 100% satisfied and want to cancel your membership within your first 30 days, just let us know and we’ll refund your payment straightaway – no fuss or hassle.

And after the first 30 days, you can still cancel your membership at any time with just a couple of clicks.

Ready to grow a healthy private practice?

Join as a Founder Member now and get instant access to the Surgery:

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Frequently Asked Questions

I’m not a UK medical consultant. Can I join Private Practice Surgery?

The Surgery is exclusively for consultant doctors, physicians and surgeons who are (or will be) working in independent hospitals and clinics in the UK. The content isn’t suitable for other medical and healthcare practitioners, nor consultants who work in other countries.

I’ve yet to launch my private practice. Is the Surgery right for me?

Absolutely! The Surgery covers every stage of growing a healthy private practice, including from square one when you’ve just been offered Practising Privileges at a private hospital. In fact, now’s the perfect time to join as it’ll help you set your business up for success from the get-go.

Will I get 1:1 help and support with marketing my private practice?

Yes. We run monthly live Q&A calls where you can pre-submit your questions and get personalised advice on any aspect of marketing your private practice. We’ll also be in the community forums every day, so you can pop in and pick our brains anytime you like.

Will the Surgery help me set up and/or manage my private practice?

The Surgery focuses solely on helping consultants grow their private practices through better marketing. We don’t cover other aspects of setting up and running private clinics, such as billing, admin or applying for Practising Privileges.

I’m very busy. Is this going to take a lot of time?

We know you probably have a hectic schedule. But there’s no two ways about it: growing a healthy private practice takes time and effort, so you’ll need to put the work in if you want to see results. Although you can go at your own pace, you’ll get the most out of Private Practice Surgery if you carve out regular space in your diary to consume the content and implement what you’ve learned.

And remember: by joining the Surgery, you’ll stop wasting countless hours trying to figure everything out by yourself, getting it wrong and having to start all over again. So you’re likely to reach your goals much faster and ultimately save time in the end.

Why should I join the Surgery now rather than later?

Private Practice Surgery is initially launching with only a limited number of spaces. By becoming one of our 25 Founder Members, you’ll lock in a significant lifetime discount as long as you remain a member – which means your price will never go up, even when it does for new joiners in future.

What’s more, by sharing your feedback with us you’ll be helping to shape the Surgery into valuable marketing resource that ticks all your boxes.

Will I be able to access all of the content straight after I join?

Yes! You’ll get instant access to everything inside the Surgery as soon as you join, so you can jump in and start making use of the training, resources and forums immediately. But we’ll be regularly adding to and updating the Surgery’s content, so the site will only get bigger and better over time.

What if I don’t find the Surgery helpful?

We’re confident you’ll find the Surgery an indispensable resource in helping you to grow a healthy private practice. But if you’re not 100% satisfied for any reason, our Money Back Guarantee means we’ll refund your payment straightaway if you cancel within the first 30 days. And after your first 30 days, you can cancel your membership at any time with just a few clicks.

Isn’t marketing pushy/manipulative/going to make me feel awkward?

We don’t teach how to send spammy emails or make aggressive cold calls here at Private Practice Surgery. Instead, we simply show you honest, ethical and effective ways to get in front of patients and tell them how you can help, so they can make an informed decision about which specialist is right for them. And that means you’ll feel good about your marketing, rather than uncomfortable or awkward.

Can I have a sneak peak inside the Surgery?

Sure! Here’s a look behind the scenes, so you can get a feel for what it’s like to be a member.

Ready to grow a healthy private practice?

Join as a Founder Member now and get instant access to the Surgery:

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