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GROWING YOUR PRIVATE PRACTICE JUST GOT EASIER…

Get the training, advice and support you need to build the business you want – and say goodbye to endless guesswork, frustration and time-wasting.

30-Day Money-Back Guarantee & 1-Click Cancellation

Do any of these sound like you?

  • You’re a consultant doctor, physician or surgeon based in the UK.
  • You want to launch a private practice, but have no idea how to start getting patients.
  • You’re already practising privately, but aren’t achieving the success you want.
  • You’re frustrated you have little to show for the time and money you’ve already spent trying to grow your private practice.
  • You’re tired of just guessing what works and don’t know what advice to trust.
  • You’re unsure what your colleagues or former bosses will think of you “putting yourself out there”.
  • You feel marketing is just one big headache, when you’d rather be spending your days helping patients.

If so, you’re not alone.

I hear these stories from consultants like you all the time.

 But it’s hardly surprising if growing your private practice feels overwhelming. After all, you’ve trained to be an expert clinician, not a businessperson – and you’re strapped for time too.

Trying to find quality marketing and business advice that’s tailored to growing a private practice is like searching for a (hypodermic) needle in a haystack.

Until now…

Introducing

Private Practice Surgery

Private Practice Surgery is a membership site exclusively for UK-based medical consultants who want to build a healthy private practice.

It’s a growing collection of training, resources and discounts to help you fill your private clinics and reach your business (and personal) goals.

PLUS… You’ll get access to our private community and live Q&A calls where you can ask questions, get feedback and interact with other members.

Private Practice Surgery on devices

Private Practice Surgery will help you:

Get more patient referrals from GPs, AHPs, hospitals and insurers

Promote your practice through digital marketing and third-party platforms

Develop effective strategies for bringing in a steady stream of patients

Save time, money and stress by getting your marketing right first time

Connect with and learn from a supportive community of like-minded consultants

Become the envy of your fellow clinicians who’ll want to know your secrets!

Hi, I’m Chris Rogers…

… Founder of Private Practice Surgery and qualified professional marketer with the Chartered Institute of Marketing (CIM).

I’ve worked in marketing roles for 15+ years, mainly for private healthcare providers like BMI (Circle) Healthcare and Bupa Home Healthcare. During this time, I’ve seen how and why consultants can struggle to achieve private practice success – and helped them overcome the challenges they face.

Now, through Private Practice Surgery, I want to use all my knowledge and experience to support even more consultants to grow a healthy private practice.

I hope you’ll be one of them.

Hi, I’m Chris Rogers…

… Founder of Private Practice Surgery and qualified professional marketer with the Chartered Institute of Marketing (CIM).

I’ve worked in marketing roles for 15+ years, mainly for private healthcare providers like BMI (Circle) Healthcare and Bupa Home Healthcare. During this time, I’ve seen how and why consultants can struggle to achieve private practice success – and helped them overcome the challenges they face.

Now, through Private Practice Surgery, I want to use all my knowledge and experience to support even more consultants to grow a healthy private practice.

I hope you’ll be one of them.

As seen on

“I’ve known Chris for many years from BMI Healthcare. So pleased to hear he has finally set up Private Practice Surgery to help consultants with their marketing. I suspect he’ll save them a significant amount of time, effort and, of course, money.”

Mr Joyti Saksena

Consultant Orthopaedic Surgeon and Co-Founder of Total Orthopaedics

Help at every stage of your private practice…

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We’ve got lots of resources to help get your practice off the ground, like...

The Marketing Essentials pathway

Our step-by-step course taking you from beginner to pro

Marketing Essentials is our indepth signature course. Split into eight stages, this step-by-step pathway will help you lay the strong foundations upon which to build a healthy private practice.

But even if you’ve been up and running for a while, you’re sure to find plenty of new tips and tricks that’ll take your business up a notch.

Marketing Essentials from Private Practice Surgery
Marketing Essentials from Private Practice Surgery

The Marketing Essentials pathway

Our step-by-step course taking you from beginner to pro

Marketing Essentials is our indepth signature course. Split into eight stages, this step-by-step pathway will help you lay the strong foundations upon which to build a healthy private practice.

But even if you’ve been up and running for a while, you’re sure to find plenty of new tips and tricks that’ll take your business up a notch.

Marketing MDT

MDT Masterclasses

Webinars from experts in all areas of business and marketing

As much as we know a thing or two about growing a successful private practice, the truth is we’re not experts in absolutely everything. 

That’s why we regularly bring in trusted specialists to share their knowledge and experience via our MDT Masterclasses.

Usually in the form of a short webinar presentation and Q&A, these sessions are ideal opportunities to take a "deep dive" into specific topics and get advice from someone who really knows their stuff.

Exclusive website layouts

Templates to help you build a website with less hassle

Our Divi WordPress layouts will help you get your private practice website up and running as quickly as possible.

Designed exclusively for members by healthcare web designer Tom Garfield, these stunning templates are completely customisable - so you can easily create your own Google-friendly professional website in a fraction of the time.

Learn how to use them in Stage 7 of the Marketing Essentials pathway.

* Our layouts require Divi, a paid WordPress plugin.

Divi Doctor Theme from Tom Garfield & Private Practice Surgery

Exclusive website layouts

Templates to help you build a website with less hassle

Our Divi WordPress layouts will help you get your private practice website up and running as quickly as possible.

Designed exclusively for members by healthcare web designer Tom Garfield, these stunning templates are completely customisable - so you can easily create your own Google-friendly professional website in a fraction of the time.

Learn how to use them in Stage 7 of the Marketing Essentials pathway.

* Our layouts require Divi, a paid WordPress plugin.

We’ve got resources and accountability to help you reach your business goals, like...

Monthly Prescriptions

Helping you to keep moving forward each and every month

Sometimes you just need to be told, "Do this ONE thing this month" - knowing that even if you do nothing else, you’ll have made solid progress towards growing your private practice. That’s where our unique Monthly Prescriptions come in. You’ll be issued a new prescription on the 1st of every month, plus, we'll give you the resources and tools you need so it's easy to take action. You might even win a prize for completing your prescription, too!
Monthly Prescription
Monthly Prescription

Monthly Prescriptions

Helping you to keep moving forward each and every month

Sometimes you just need to be told, "Do this ONE thing this month" - knowing that even if you do nothing else, you’ll have made solid progress towards growing your private practice. That’s where our unique Monthly Prescriptions come in. You’ll be issued a new prescription on the 1st of every month, plus, we'll give you the resources and tools you need so it's easy to take action. You might even win a prize for completing your prescription, too!
Social Media Toolkit

Template social media posts

Achieve social media success without all the effort

If you struggle to find the time and inspiration for social media marketing, but aren’t quite ready to hire professional help, then our template posts are for you. Every month our social media copywriter creates a mix of "fill-in-the-blanks" template posts for members, designed to keep your audience interested, informed and growing. All you need to do is customise the posts to make them your own, before scheduling them to go live on your profiles. It's social media made simple!

Journalist requests

Get noticed by sharing your expert insight with the media

Consistently getting your name in the press can help you raise your profile, find more patients and even increase your prices. So we work with a media requests partner who send us journalists - from established outlets - looking for expert sources from the healthcare world. We regularly receive requests for comment and insight from oncologists, hepatologists, gynaecologists, urologists, gastroenterologists, dermatologists, rheumatologists and more!
Media Alerts
Journalist Requests

 Journalist requests

Get noticed by sharing your expert insight with the media

Consistently getting your name in the press can help you raise your profile, find more patients and even increase your prices. So we work with a media requests partner who send us journalists - from established outlets - looking for expert sources from the healthcare world. We regularly receive requests for comment and insight from oncologists, hepatologists, gynaecologists, urologists, gastroenterologists, dermatologists, rheumatologists and more!

All Surgery members get instant access to:

Private Practice Surgery Perks and Resources

A growing library of training courses and guides…

Our content library is ready for you to jump into straight after you join. Here you’ll find actionable courses, videos and guides to help you build a thriving private practice – like our signature Marketing Essentials pathway, a planning masterclass, and crash courses in using PR, Bupa Finder and Doctify.

Everything’s available on demand so you can learn and make progress at your own pace. And as we’re always adding new content, the library will only get bigger and better over time.

Checklists, templates, cheatsheets and workbooks…

As well as our content library, you’ll get access to our ever-expanding collection of handy tools and time-saving resources. They’re all designed to help you implement what youve learnt and make running your private practice as easy as possible.

For example, you’ll find:

  • template marketing plan
  • patient marketing consent form
  • email templates for connecting with GPs and insurers
  • goal-planning workbook
  • reviews and testimonials cheatsheet

… plus a whole lot more!

Checklists, workbooks and more
Checklists, workbooks and more

Checklists, templates, cheatsheets and workbooks…

As well as our content library, you’ll get access to our ever-expanding collection of handy tools and time-saving resources. They’re all designed to help you implement what youve learnt and make running your private practice as easy as possible.

For example, you’ll find:

  • template marketing plan
  • patient marketing consent form
  • email templates for connecting with GPs and insurers
  • goal-planning workbook
  • reviews and testimonials cheatsheet

… plus a whole lot more!

Member perks, discounts  and deals

Perks, discounts and exclusive member benefits…

We partner with trusted suppliers to offer great deals on the products and services you need to grow a healthy private practice.

That means you could save hundreds of pounds on everything from Practice Management Software to review platform subscriptions – making your membership more than pay for itself.

Interactive live Q&A calls…

Every month, we hold live group video calls on Zoom. They’re great opportunities to pick our brains and get personalised advice on any aspect of marketing or running your private practice, as well as chat with other members in an interactive setting.

But if you can’t make a particular session, don’t worry. You can simply go to our call archive and watch the playback whenever it suits you.

Private Practice Surgery Monthly Q&A
Private Practice Surgery Monthly Q&A

Interactive live Q&A calls…

Every month, we hold live group video calls on Zoom. They’re a great opportunity to pick our brains and get personalised advice on any aspect of marketing your private practice, as well as chat with other members in an interactive setting.

But if you can’t make a particular session, don’t worry. You can simply go to our call archive and watch the playback whenever it suits you.

Access all of this and more, ONLY inside the Surgery!

Real members, real feedback…

“Private Practice Surgery is a great community of medical specialists and contains many useful resources about marketing strategies and how to grow your private practice.

I’ve found Chris to be a very genuine, warm guy – which is somewhat rare in the medical marketing sphere – and I feel that I can rely on his advice and support.

If you’re looking for help with growing your private practice, reach out to Chris and you’ll be very pleased you did!

Mr Robbie Ray

Consultant Orthopaedic Surgeon

“Thank you so much. Your material and knowledge is just fantastic. I’m really enjoying the content and found the section on insurance companies really, really useful.”

Dr Emma McCarty

Consultant, Genitourinary Medicine

“Private Practice Surgery has been an invaluable resource for information and help in starting my private practice. The modules are easy to follow and contain everything you need to get started.

The Surgery is led by Chris Rogers who provides a personable touch. I’d thoroughly recommend this membership to anyone wanting to take the first step in the daunting task of setting up private practice, and all at a very reasonable monthly subscription fee!”

Mr Stephen Ng Man Sun

Consultant Orthopaedic Surgeon

“Chris has a wealth of knowledge and his stepwise approach to growing your private practice is very good and logical. The Surgery is particularly useful for consultants who need guidance when starting out (I wish I had known him then!). However, established consultants can also learn excellent strategies.

Mr Parag Jaiswal

Consultant Orthopaedic Surgeon

Is Private Practice Surgery right for you?

We’ll be honest: the Surgery isn’t for everyone, and it’s better to figure out whether it’s a good fit for you before you join. So let’s cut to the chase…

The Surgery is right for you if you’re:

Wanting to launch a private practice and set yourself up for success from the start

Already seeing private patients and ready to take your business to the next level

Keen to stop wasting time and money just aimlessly throwing stuff at the wall and hoping something sticks

Prepared to put work into learning and applying ethical healthcare marketing strategies that’ll help you grow your private practice more quickly and easily

The Surgery is NOT right for you if you’re:

Looking for instant overnight success or a get-rich-quick scheme

Unwilling to commit to making regular and steady progress towards your goals

Searching for a done-for-you service of the kind offered by a marketing agency or practice management company

Expecting guaranteed results (we know what we teach works, because we’ve done a lot of it ourselves, but we can’t promise specific outcomes – no one can!)

“Chris supported me as I started my private practice. He helped in reaching out to referrers and providing me with valuable tips in engaging and networking with them. I realised then that his sector experience and know-how would prove valuable to those embarking on their private practice journey. Highly recommend him.”

Mr Suresh Chandrashekar

Consultant Orthopaedic Foot & Ankle Surgeon

Ready to grow a healthy private practice?

Simply choose your payment option below to get instant access to the Surgery:

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30-Day Money-Back Guarantee

Money back guarantee | Private Practice Surgery

We’re sure you’ll find Private Practice Surgery an invaluable resource that’ll help you build a successful private practice. But for your peace of mind, you’re fully protected by our 30-Day Money-Back Guarantee when you join.

If you’re not 100% satisfied and want to cancel your membership within your first 30 days, just let us know and we’ll refund your payment straightaway – no fuss or hassle.

And after the first 30 days, you can still cancel your membership at any time with just a couple of clicks.

Chris helped me launch the Mona Lisa Touch service for the treatment of vaginal atrophy and rejuvenation at one of my clinics. He wrote and organised the copy, got the hospital webpages built and produced leaflets and materials, as well as worked with Outpatients to introduce the service to the hospital. I am truly grateful to him for his help.”

Dr Suren Naidoo

Private GP and Aesthetic Doctor, London

Ready to grow a healthy private practice?

Simply choose your payment option below to get instant access to the Surgery:

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Frequently Asked Questions

I’m not a UK-based medical consultant. Can I join Private Practice Surgery?

The Surgery is exclusively for consultant doctors, physicians and surgeons who are (or will be) working in independent hospitals and clinics in the UK. The content isn’t suitable for other medical and healthcare practitioners, nor consultants who work in other countries.

I’ve yet to launch my private practice. Is the Surgery right for me?

Absolutely! The Surgery covers every stage of growing a healthy private practice, including from square one when you’ve just been offered Practising Privileges at a private hospital. In fact, now’s the perfect time to join as it’ll help you set your business up for success from the get-go.

I've already got a private practice that's doing well. How can the Surgery benefit me?

The Surgery isn’t only for those near the start of their private practice journey. If you’ve already got a business that’s doing well, we can help you take it to the next level – whether that’s through fine-tuning your referral base, honing your digital marketing, or working with service providers and suppliers. There’s plenty of expertise on offer that’s sure to benefit you in your continued growth.

Will I get 1:1 help and support with marketing my private practice?

Yes. We run monthly live Q&A calls where you can pre-submit your questions and get personalised advice on any aspect of marketing or running your private practice. We’ll also be in the community forums every day, so you can pop in and pick our brains anytime you like.

Will the Surgery help me set up and/or manage my private practice?

Private Practice Surgery primarily focuses on helping consultants grow their private practices through better marketing. Our training and resources also cover some areas of business operations, such as Practice Management Software.

We don’t offer any done-for-you services relating to setting up or managing your private practice, including billing, admin, MedSecs or applying for Practising Privileges. However, you’ll find discounts with providers of such services via our Member Perks.

I’m very busy. Is this going to take a lot of time?

We know you probably have a hectic schedule. But there’s no two ways about it: growing a healthy private practice takes time and effort, so you’ll need to put in the work if you want to see results. Although you can go at your own pace, you’ll get the most out of Private Practice Surgery if you carve out regular space in your diary to consume the content and implement what you’ve learned.

And remember: by joining the Surgery, you’ll stop wasting countless hours trying to figure everything out by yourself, getting it wrong and having to start all over again. So you’re likely to reach your goals much faster and ultimately save time in the end.

Will I be able to access all of the content straight after I join?

Yes! You’ll get instant access to everything inside the Surgery as soon as you join, so you can jump in and start making use of the training, resources and forums immediately. But we’ll be regularly adding to and updating the Surgery’s content, so the site will only get bigger and better over time.

What if I don’t find the Surgery helpful?

We’re confident you’ll find the Surgery an indispensable resource in helping you to grow a healthy private practice. But if you’re not 100% satisfied for any reason, our 30-Day Money-Back Guarantee means we’ll refund your payment straightaway if you cancel within the first 30 days. And after your first 30 days, you can cancel your membership at any time with just a few clicks.

Why should I join the Surgery now rather than later?

With so much new content continually being added, Private Practice Surgery will only get bigger and better with time. This means we’re likely to increase our prices for new joiners in the future. However, we’ll never raise our fees for existing members for as long as they stay part of the Surgery. So if you want to lock in the best price, don’t delay and join now.

Isn’t marketing pushy/manipulative/going to make me feel awkward?

We don’t teach how to send spammy emails or make aggressive cold calls here at Private Practice Surgery. Instead, we simply show you honest, ethical and effective ways to get in front of patients and tell them how you can help, so they can make an informed decision about which specialist is right for them. And that means you’ll feel good about your marketing, rather than uncomfortable or awkward.

Can I have a sneak peak inside the Surgery?

Of course! Here’s a look behind the scenes, so you can get a feel for what it’s like to be a member.

Ready to grow a healthy private practice?

Simply choose your payment option below to get instant access to the Surgery:

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