Healthy Private Practice Blog
My setup
Here are some of the tools I use at Private Practice Surgery. I only list those that I actually use and genuinely like. That’s not to say that any alternatives are worse (or better!) - I’m just talking about what I know. I use a Windows laptop and an Android...
Have you set up your hospital web profile correctly?
Hospital web profiles aren’t just about the words you write in them – they also need to be “set up” correctly. Here’s how to find out if your hospital web profile is working as hard as you are…
Are you cannibalising your private clinic slots?
This is where you’re limiting your private availability by allowing other appointment types – like NHS e-Referrals – to be booked into private slots. Here’s how to find out if you’re doing the same – and what to do about it.
Why aren’t I seeing more private patients?
I worked with many consultants in my career as a marketing manager for private hospitals. During that time, the question they most frequently asked me was: “Why aren’t I seeing more private patients?” For the uninitiated...
FREE Google calendar of health awareness events
Need social media ideas for your private practice? Check out our FREE Google calendar of health awareness events. Health awareness events (days, weeks and months) are a great way to get involved with public campaigns, raise the profile of causes that mean something to...
How to get your private practice in the press & media with Newspage
How to use Newspage & PR to grow a healthy private practice A new PR platform that gives small businesses the chance to be featured in local, trade, national and international media – free of charge – has launched. Started by PR agency Rhizome Media Group in April...
Leadership in Practice podcast
Leadership in Practice podcast, episode 14 I was thrilled to be invited to speak on Gary Hughes' popular podcast Leadership in Practice' - all about leadership and management in General Practice. Gary asked me to talk about digital marketing and social media in...
Why you should market your private practice now (more than ever)
On the face of it, you could be forgiven for thinking things don’t look too good for the private healthcare sector in 2021 and beyond. I’d argue, however, that now is the time to market your practice – not only because of the eventual resurgence in patient numbers,...
The Business of Healthcare with Tara Humphrey
I was thrilled to be a guest on The Business of Healthcare with Tara Humphrey podcast (sponsored by THC Primary Care). We talked about how consultant doctors and surgeons can grow a Healthy Private Practice and a bit about my journey to starting Private Practice...