Why aren’t I seeing more private patients?

I worked with many consultants in my career as a marketing manager for private hospitals. During that time, the question they most frequently asked me was: “Why aren’t I seeing more private patients?”

For the uninitiated consultant, that’s a pretty big question! Because there are many things to look for, investigate and consider before you can find the answer.

But as I helped consultants do exactly that, what struck me most was how often their marketing wasn’t set up properly for success. Without some of the basics in place, it wasn’t hard to see why many consultants were struggling to grow a healthy private practice.

Is your private practice a leaky bucket?

A good analogy for an underperforming private practice is a leaky bucket – or, if you want to use marketing terminology, a leaky sales funnel.

You can fill the bucket with as many potential patients as you like (which, as I’m sure you’ll know, is the expensive lead generation part of the marketing mix). But if those patients then slip away through a hole in the side, you’re wasting, time, effort and lots of money.

That’s why I so passionately believe every consultant should invest in building strong foundations for their private practice. In other words, getting your house in order before opening your clinic doors for business. Or, if you’re already up and running, checking everything’s set up correctly and making changes where needed.

It’s what our Marketing Foundations Pathway (exclusively available in our online membership, launching in January 2022) will help you to do. But in the meantime, let’s look at some common reasons why you may not be seeing more patients in your private practice.

Why you’re not seeing more private patients – and what do about it

  1. Are you cannibalising your private clinic slots?

This is where you’re limiting your private availability by allowing other appointment types – like NHS e-Referrals – to be booked into private slots. This is essentially down to not sticking to your clinic schedule. And while it’s a simple fix, it’s not always easy to implement… Read more.

2. Is your hospital web profile set up correctly?

In this post, we’re looking at your hospital web profiles and whether they’re set up correctly for success. These profiles aren’t just about the words you write in them – they also need to be “set up” correctly for maximum reach to the hospital’s audience. Here’s how to find out if your hospital web profile is working as hard as you are… Read more.

You may also like

My setup

My setup

Here are some of the tools I use at Private Practice Surgery. I only list those that I actually use and genuinely...

Are you cannibalising your private clinic slots?

Are you cannibalising your private clinic slots?

This is where you’re limiting your private availability by allowing other appointment types – like NHS e-Referrals – to be booked into private slots. Here’s how to find out if you’re doing the same – and what to do about it.